Brand Strategy
Moodboard
Color Palette Curation
Typography Selection
Logo Suite

The Project Scope

Laura approached Morning Cup of Media searching for brand design for her labor and birth brand, The Labor Mama. She was looking to expand from her Instagram-only platform and build a brand with courses to educate mamas worldwide on birth and motherhood. But first, she desired professional branding. 

Visual Direction
The direction was based on the cozy, comfortable feeling at home. It maintained her preference for neutral tones, while also featuring pops of earthy accents - often considered incredibly calming colors. In general, this direction leans subconsciously into pregnancy/birth/labor as being natural and choosing what's best for you and the child, rather than focusing on what's 'popular'. 

The Labor Mama